BYU Marriott seeks to develop their students into leaders of faith, intellect, and character.
The key focus of my initiatives is to better align the online and offline experiences of BYU Marriott students with the vision, mission, and values.
Marketing Strategist
Engagement and campaign strategy, social media strategy, graphic design, event logistics, videography
April 2021 - present
BYU Marriott seeks to develop their students into leaders of faith, intellect, and character.
The key focus of my initiatives is to better align the online and offline experiences of BYU Marriott students with the vision, mission, and values.
To ensure smooth sailing across all marketing efforts, I collaborated across several teams, including the BYU Marriott marketing & communications department, dean’s office events team, and the student council.
Consistency and clarity was a priority across all marketing channels. All visual assets for BYU Marriott efforts were designed by me, including social media posts, digital signage, and physical flyers.
With the support of my team, I have successfully executed and supported large-scale events and social media campaigns for BYU Marriott. My attention to detail and creativity resulted in increased engagement and a positive impact on the BYU Marriott brand.
